About Us

Sweet As Co exists to encourage women - mothers, sisters, aunts, sassy singles - to own their femininity, step out of their comfort zone in the kitchen, and create delicious treats without paying a baker to do it for them. We want people to get excited about baking and be confident in their skill, discovering what they’re capable of as they recreate what I do in the comfort of their own home. We want them to believe they can scale those stiff peaks and pipe frosting with the best of them. We exist to empower our customers, to celebrate when they try something new, nail a funky technique, and get a little creative with a recipe. Sweet As Co is here to help women take their baking game to the next level and to help them (humbly) brag to all their friends.

Strength in Femininity

We embody the power of femininity, in what it means to be a woman. We encourage women to embrace and own their femininity in all they do, whether it’s having fun on a night out, cooking up a storm, or caring for those closest to them.

Proof is in the cupcakes

I’m an experienced baker and home cook, having created countless confections over the years. You can trust my designs because I know what I’m doing and know what works. Check the receipts, I’ve got the pics and posts to prove it.

Celebrate yourself

Every moment can be a celebration, no matter how small. We want to transform cooking and baking into occasions for celebrating yourself and putting yourself first, even as you cook for those you love most.

Uniquely Sassy

We are vibrant, sassy, and full of personality. We aren’t trying to fit a mould or come out in perfect cookie cutter shapes. We’re unique, and that’s what makes us great.

We are…

Pink French Champagne

POP OPEN THE BUBLY
There is nothing that screams celebration quite like French champagne - the vibrant pop of the cork signalling good times to come. You feel part of something special, surrounded by loved ones and friends, new and old. We’re all about celebrating everything worth celebrating, whether that’s the birthdays of your little ones, a milestone in your life, or just a Tuesday baking sesh. The pink colour is just the icing on the cake.
Pink Stilettos

CONFIDENT & CLASSY
Not everyone can pull of pink stilettos. It takes a certain confidence and flair to step into these shoes. But when you do, you feel great. You’re the centre of attention, a focal point of class, elegance, and sass that stands out in a world of black pumps and white sneakers. We want to stand out, show off a little (or a lot), draw the eye, and capture the imagination. We know we’re worth it.
Pink Mercedes SLK

FUN, FUNKY, & FUNCTIONAL
The Mercedes is the epitome of class and elegance, a premium ride that shows off a bit of who you are and what you value. Popping in a bit of pink, just a touch, maintains the sophistication and grace of the car while adding in the generous helping of fun and playfulness that is essential to who we are. It’s a car you can picture Paris Hilton cruising in down the streets of Malibu or Elle Woods driving in Legally Blonde, and it’s absolutely Sweet As.
Reece Witherspoon

(LEGALLY) GLAMOROUS
Reese Witherspoon is clever, charming, successful, and an absolute delight. Her bubbliness and genuine personality is compelling, her relatability is refreshing and magnetic, her glamour unmistakeable. You can’t help but be drawn into her orbit. Reese is down to earth and personable, putting herself out there and is candidly open about her family life. She isn’t lofty and unreachable, she’s just a person, a mum, a friend, and legally glamorous. We’re putting ourselves out there like Reese Witherspoon, and feeling hot while doing it.
Made You Look - Meghan Trainor

A FORCE OF FEMININITY
Upbeat, positive, and incredibly catchy, Made You Look is an undeniable bop full of raw confidence and self-assurance. Meghan knows her worth, knows that all eyes are on her, that she isn’t ordinary. She’s a force of femininity while she’s performing and when she’s not. We channel the power of Made You Look whether we’re baking in the kitchen or chasing after our little ones, in our Gucci or Louis Vuittons. After all, they don’t make a lot of what we’ve got.